Australia has avoided the dire predictions of deaths from the Covid-19 pandemic and the economy is recovering more quickly than expected from recession. But we have a long way to go to get back to where we would have been, both in terms of population and the economy – it won’t happen in 2021.
There are uncertainties ahead concerning the ending of the pandemic and household income as government income support tails off. Another uncertainty is the timing and result of the next federal election, which is due between August 2021 and April 2022.
The Australia in 2021 report analyses recent trends concerning population growth, economic growth, household income, and household spending. It contains analysis of the mood of consumers in terms of willingness to spend and expectations about the year ahead.
Our analysis reveals a divided nation on two dimensions, which provides both opportunity and threats for consumer marketers and federal politics.
While the year ahead looks brighter, given the uncertainties and risks we will update sections of the report monthly as new intelligence becomes available. This will include analysis of economic data, the consumer mood, and prospects for political parties at the next federal election. These updates will be forwarded to purchasers of the Australia in 2021 report.