Consumer spending growth has collapsed in Australia, despite recent attempts at monetary and fiscal stimulus. Retail spending volume per capita is in recession, to a similar degree as during the global financial crisis. This report analyses the symptoms, causes, and provides a remedy. Based on unique proprietary tracking of consumer willingness to spend by demographic, a strategy is proposed that will boost spending.
Industries exposed to consumer spending have an interest in understanding how to stimulate spending and recommending our strategy proposals to the Treasurer and the Governor of the Reserve Bank before they make any more mistakes. Industries which would benefit include retailers and their suppliers, service industries, media companies, and media agencies.